User Retention Strategy Manager
Full-time
Remote
ABOUT THE ROLE
Develop retention strategies, optimize user lifecycle journeys, and transform behavioral insights into long-term engagement across our digital platforms.
Responsibilities
- Develop and continuously improve user retention strategies across multiple digital products.
- Analyze behavioral data to identify opportunities for increasing long-term engagement and reducing churn.
- Build lifecycle communication strategies using email, push notifications, and in-app messaging.
- Collaborate with product, marketing, analytics, and operations teams to optimize user journeys.
- Design experiments and A/B tests to validate retention hypotheses.
- Monitor key engagement and retention KPIs while preparing actionable performance reports.
- Identify friction points throughout the customer lifecycle and recommend scalable improvements.
- Support product teams by translating user behavior into practical product enhancements.
- Contribute to long-term growth initiatives through data-driven decision making.
- Ensure retention initiatives align with overall business objectives and platform strategy.
Requirements
- 3+ years of experience in retention marketing, CRM, lifecycle marketing, product marketing, or customer engagement.
- Strong understanding of customer lifecycle management and user behavior analytics.
- Experience working with platforms such as GA4, Mixpanel, Amplitude, Firebase, or similar analytics tools.
- Ability to interpret data and transform insights into measurable business improvements.
- Familiarity with A/B testing methodologies and experimentation frameworks.
- Strong analytical thinking and structured problem-solving skills.
- Excellent communication and cross-functional collaboration abilities.
- Experience working in fast-paced digital product environments.
- Professional English communication skills.
What We Offer
- Fully remote international work environment.
- Opportunity to shape engagement strategies for rapidly growing digital products.
- Direct collaboration with multidisciplinary teams across product, analytics, and marketing.
- Continuous professional development and access to modern analytical tools.
- Flexible working schedule focused on results rather than fixed hours.
- Competitive compensation based on experience.
- Supportive culture that values experimentation, innovation, and continuous learning.
- Opportunities for career growth within an expanding international organization.
