Monetization Strategy Specialist

• Develop and implement monetization strategies aligned with digital platform objectives, user behavior, and long-term revenue growth.
• Analyze user engagement, purchasing patterns, and payment behavior to identify opportunities for improving monetization performance.
• Evaluate existing revenue models, including subscriptions, premium features, in-platform purchases, and engagement-based monetization.
• Collaborate with product, analytics, marketing, and operations teams to integrate monetization strategies into the overall platform experience.
• Identify friction points within payment journeys and recommend improvements to increase conversion rates.
• Design and coordinate A/B testing initiatives focused on pricing structures, subscription models, premium features, and payment flows.
• Monitor key monetization metrics, including average revenue per user (ARPU), customer lifetime value (LTV), conversion rates, and revenue retention.
• Analyze the relationship between user engagement, retention, and monetization to support balanced platform growth.
• Develop audience segmentation strategies based on behavioral patterns, purchasing activity, and monetization potential.
• Prepare performance reports and actionable recommendations to support revenue optimization decisions.
• Work with lifecycle engagement teams to improve monetization opportunities throughout the user journey.
• Continuously evaluate monetization experiments and adjust strategies based on measurable performance outcomes.

• 3+ years of experience in monetization strategy, digital product management, revenue optimization, or a related field.
• Strong understanding of digital platform monetization models, subscription economics, and user purchasing behavior.
• Experience analyzing conversion funnels, payment journeys, and revenue performance metrics.
• Knowledge of customer lifetime value, ARPU, retention metrics, churn analysis, and unit economics.
• Experience working with product analytics tools such as Google Analytics 4, Amplitude, Mixpanel, or similar platforms.
• Strong analytical skills with the ability to interpret complex datasets and translate insights into practical recommendations.
• Understanding of A/B testing methodologies, experimentation frameworks, and conversion rate optimization.
• Familiarity with user segmentation, behavioral analytics, and lifecycle engagement strategies.
• Ability to collaborate effectively with cross-functional teams, including product development, marketing, analytics, and operations.
• Experience preparing performance reports, revenue forecasts, and strategic recommendations.
• Strong problem-solving skills, attention to detail, and a structured approach to decision-making.
• Good written and verbal communication skills in English.

Preferred Qualifications

• Experience working with subscription-based platforms, digital marketplaces, or consumer-facing online services.
• Familiarity with pricing experimentation and subscription lifecycle management.
• Knowledge of SQL, Looker Studio, Tableau, or other business intelligence tools.
• Understanding of payment processing systems and digital transaction optimization.
• Experience developing monetization strategies for international digital products.

• Remote working opportunities within a collaborative and technology-focused environment.
• Full-time involvement in digital platform development and monetization optimization projects.
• Opportunities to work with multidisciplinary teams specializing in product operations, behavioral analytics, and user engagement.
• Participation in strategic initiatives that directly influence platform performance and revenue development.
• Access to modern analytics platforms, experimentation tools, and performance measurement systems.
• Professional development through practical experience, knowledge sharing, and continuous learning.
• Opportunities to contribute to monetization decisions and develop scalable revenue optimization frameworks.
• A structured working environment that values analytical thinking, transparency, and collaborative problem-solving.
• Exposure to international digital products and evolving monetization approaches.
• Opportunities for career growth within a company focused on sustainable digital platform development.