Lifecycle Engagement Manager
Full-time
Remote / Hybrid
ABOUT THE ROLE
We are looking for a Lifecycle Engagement Manager to develop and optimize user engagement strategies across key stages of the customer journey, turning behavioral insights into measurable improvements in activation, retention, and long-term platform value.
Responsibilities
- Develop lifecycle engagement strategies across onboarding, activation, retention, re-engagement, and loyalty
- Analyze user behavior, engagement patterns, funnel performance, and lifecycle transitions
- Identify friction points and opportunities to improve engagement throughout the user journey
- Design and coordinate personalized communication and re-engagement initiatives
- Build audience segments based on behavioral signals, lifecycle stage, and engagement level
- Work with Product, Marketing, Analytics, and Operations teams to implement engagement initiatives
- Plan and evaluate experiments focused on activation, retention, and recurring platform usage
- Monitor lifecycle KPIs and translate performance changes into actionable recommendations
- Improve existing engagement workflows based on quantitative data and qualitative user insights
- Support scalable processes for managing lifecycle communication and user engagement
Requirements
- 3+ years of experience in lifecycle marketing, CRM, retention, user engagement, growth, or a related digital role
- Strong understanding of customer lifecycle management, retention mechanics, segmentation, and user behavior
- Experience working with digital products, online platforms, or subscription-based services
- Ability to analyze funnels, cohorts, engagement metrics, and behavioral patterns
- Experience with CRM, marketing automation, analytics, or customer engagement platforms
- Understanding of A/B testing and experimentation principles
- Ability to translate data and behavioral insights into practical engagement initiatives
- Strong cross-functional communication and project coordination skills
- Structured approach to problem-solving and prioritization
- English proficiency sufficient for professional communication and documentation
What We Offer
- Opportunity to influence engagement and retention strategies across growing digital products
- Remote or hybrid working format with flexible collaboration
- Direct cooperation with Product, Marketing, Analytics, and Operations teams
- Access to behavioral data and modern analytics and engagement tools
- Freedom to test hypotheses and improve existing lifecycle processes
- Clear ownership of projects with measurable impact on product performance
- Professional development through complex cross-functional projects
- Supportive environment focused on data-informed decisions, experimentation, and continuous improvement
